Don't talk about clothes.
Actually look at the candidates' policy proposals.
Beware of personal anecdotes.
Look at the candidates' records
Don't fall for political histrionics.
I don't really expect my journalistic colleagues to follow these rules. No doubt I myself, in moments of weakness, will break one or more of them. But
history will not forgive us if we allow laziness and personal pettiness to shape this crucial election.
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