Tuesday, March 30, 2004

The NPR Debate


NPR Stations Had Pushed for Change

NPR management's decision to remove Mr. Edwards before his program's 25th anniversary in November, said other managers, seemed unnecessarily heavy-handed.

The announcement that Mr. Edwards would leave his anchor post, effective April 30, to take on a new assignment as a senior correspondent, and his statements that the move was not his idea, ignited widespread criticism. NPR, based in Washington, has received more than 17,000 calls and e-mail messages from angry listeners, its officials said. A Web site, savebobedwards.com, has generated close to 3,000 signatures.

As much as public radio stations around the country have been pressing their national partner for change, they also want many things to stay the same.

"There is a hope that NPR's focus on content will not be eclipsed by this move for new personalities," Mr. Hansen, of KUOW in Seattle, said. "You look at the media landscape with all of these bombastic hosts who tell you more about themselves than about the news. We don't need to know about the host's life or likes, we just need a facilitator who can help the show move."

As for loyal NPR listeners, who are still busy sending e-mail messages, calling Mr. Kernis and other managers and signing petitions to keep Mr. Edwards on "Morning Edition," the resounding message seems to be: Proceed with extreme caution.

Mark Forman, online petition signer No. 1,191, who listens to NPR on WFPL in Louisville, perhaps summed up the sentiment of many fellow listeners when he wrote, "This could be NPR's version of the `New Coke' debacle in the works."

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