Wednesday, April 23, 2003

NY Times -- Cheapest Wine is Flying Out Stores


Chuck's OK Wine Republicans are driving me to drink. Chuck could make it affordable.

Tales abound of how, as the holidays approached, customers carted off 10 to 15 cases at a time in their S.U.V.'s. They would buy a bottle, them come back for cases, said one manager of a Trader Joe's store in Emeryville, Calif. Sales of Two-Buck Chuck could reach five million cases this year, Mr. Fredrikson said, adding: "It's the fastest-growing table wine in the U.S. wine industry's history. Here in California, they are currently outselling all the Gallo labels combined."

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