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Tales abound of how, as the holidays approached, customers carted off 10 to 15 cases at a time in their S.U.V.'s. They would buy a bottle, them come back for cases, said one manager of a Trader Joe's store in Emeryville, Calif. Sales of Two-Buck Chuck could reach five million cases this year, Mr. Fredrikson said, adding: "It's the fastest-growing table wine in the U.S. wine industry's history. Here in California, they are currently outselling all the Gallo labels combined."
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