Nonprofits chase the younger set in the search for new blood
Government budget cutbacks for nonprofits and the sluggish economy have hammered many traditional funding sources for even the most established charities. For example, the Houston-area chapter of the Red Cross had a deficit of $1.6 million last year, despite staff furloughs, wage freezes and other cost- cutting measures.
"We were stressed about how we were going to meet our goals," says Diana Espita Collymore, the agency's director of financial development. "We were in a much-needed search of energy."
She cites the problems of attracting people in their twenties and thirties. "We need young, vibrant people for leverage. We don't want a bunch of stuffed shirts sitting at the meetings," she says. "We want people who can bring artistic talent to the table as well."
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