
Government budget cutbacks for nonprofits and the sluggish economy have hammered many traditional funding sources for even the most established charities. For example, the Houston-area chapter of the Red Cross had a deficit of $1.6 million last year, despite staff furloughs, wage freezes and other cost- cutting measures.
"We were stressed about how we were going to meet our goals," says Diana Espita Collymore, the agency's director of financial development. "We were in a much-needed search of energy."
She cites the problems of attracting people in their twenties and thirties. "We need young, vibrant people for leverage. We don't want a bunch of stuffed shirts sitting at the meetings," she says. "We want people who can bring artistic talent to the table as well."
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