NYTimes -- Positive Ratings for the G.O.P., if Not Its Policy

Marketing 101 again, your competitor has a product that people don't like as well but has more than double your budget and an extremely well-liked spokesman. What is your strategy? It should be to simplify your message and repeat all your specific additional benefits in concrete examples. Eventually the consumers, in this case voters, will say "I like the other guy personally but it is in my self-interest to choose Democratic." Do not attack the tax cut as being for the rich, which it is, show how your tax cut puts more money in the voter's pockets. This is the single-page format of the article.