Media bosses back Kerry campaign

As John Kerry's campaign to secure the Democrat nomination - and with it a crack at the White House - continues to gather pace, it has emerged that it is being bankrolled by key executives from News Corporation [FOX NEWS], MTV-owner Viacom and Sony.

Unsurprisingly, the donation from News Corp's boardroom came not from chairman Rupert Murdoch, a committed Republican, but from the company's chief operating officer, Peter Chernin.

Mr Chernin, one of Mr Murdoch's most trusted lieutenants, is among several media chiefs who have pledged to raise between $50,000 and $100,000 to support the Vietnam war veteran's campaign for the White House.

Others who have pledged to raise more than $50,000 include the Viacom chief executive, Sumner Redstone, and Sony chairman Howard Stringer, whose name has recently been linked with the vacant chairmanships at ITV and the BBC.

Most of the money raised from these contributors will have to be raised through business associates, relatives and friends as individuals can only give a total of $4,000 each to presidential candidates - $2,000 during the primaries and another $2,000 during a general election.