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Tuesday, April 27, 2004
Wal-Mart Vs. Costco
What does paying your workers better get you?
Costco, which has about a 20 percent unionization rate, pays workers 40 percent more than Sam's Club and gives them comparatively superior benefits (for example, health care and profit-sharing plans) to Sam's Club.
Costco, surprise, has a lower turnover rate and a far higher rate of productivity: it almost equaled Sam's Club's annual sales last year with one-third fewer employees. Only six percent of Costco's employees leave each year, compared to 21 percent at Sam's. And, by every financial measurement, the company does better. Its operating income was higher than Sam's Club, as was operating profit per hourly employees, sales per square foot and even its labor and overhead costs. Here's a quote to emblazon for corporate America: "Paying your employees well is not only the right thing to do but it makes for good business," says Costco CEO James D. Sinegal.
AND PUNISHMENT FROM WALL STREET.
The authors point out that Costco recently posted a 25 percent profit gain, as well as a 14 percent sales hike. Yet Wall Street punished Costco's stock, driving it down 4 percent. What gives? As the authors report: "One problem for Wall Street is that Costco pays its workers much better than archrival Wal-Mart Stores Inc. does, and analysts worry that Costco's operating expenses could get out of hand. 'At Costco, it's better to be an employee or a customer than a shareholder,' says Deutsche Bank analyst Bill Dreher."
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