Why Bush is not a cowboy

Digby's Hullabaloo -- ...I am glad my President is a cowboy. He will get his man. Cowboys do,
you know.

OK. Obviously we are dealing with someone who is on serious medication. But, this is actually pretty representative of the kind of feeling that Junior engenders in a good portion of the citizenry. Sure, some of it's just team loyalty, but there are a number of people who think he's a straight shooter, an everyman of simple values and authentic virtues, masculine, good hearted and tough.

Needless to say, those paying attention to even the most obvious biographical details know that none of this is true. He's a spoiled, rich, playboy who fell into politics by trading on his father's name and contacts. He's a failed businessman and ex-alcoholic who's masculine virtues are defined by bullying towel snapping and homoerotic hazing rituals. He's stupid, thin skinned and easily rattled. He consistently shafts the weak in favor of the powerful and he has a callous bloodthirsty streak.

In Bush's Brain, How Karl Rove Made George W. Bush Presidential the authors quote Rove as saying that most Americans understand politics as "watching TV with the sound turned off." The thing with Bush is that he looks right in his costumes, whether codpiece or chaps, and his 10 second soundbites are well crafted and effective. And, it's not because people are dupes or morons that they buy this nonsense, it's simply because they understand everything in their lives through simplistic TV images.

The Democrats can do better than President Blurry with almost any candidate in the race if they will just feed the beast what it needs to live (a good story) and recognize that the American people don't care anymore about what a president actually says but only that he is "presidential," however that image is defined by the current zeitgeist.

We must, of course, give them the subtance this country so desperately needs, but we must realize that that substance is relevant only to the 22 bloggers and 367 activists who give a damn. To win, our candidate must be a first generation copy of an image that the entertainment media have taught the American people to love.

Digby had earlier linked to this article describing part of the pro-war Bush PR White House team. I have to put all those qualifiers in, there are outside the White House PR systems.