Wednesday, October 01, 2003

The Empowering Dean


While the other candidates focus on their humble roots or heroic feats, Dean inverts the telescope: He talks about the voters. He tells them they're okay. Instead of trying to get them to love him, he tells them to love themselves. A doctor by training, he injects psychology into politics.

"I liked it when he said the election wasn't about him, it was about us," said Pierce. "He's empowering me."

This is the intended effect, the candidate said in an interview. "People feel horribly disempowered by George Bush," he said. "I'm about trying to give them control back. This is not just a 'campaign,' it's a movement to empower ordinary people. I don't say, 'Elect me.' "

Instead, Dean says the election is in their hands. Delivering a series of exhortations, he'll turn a garden party into political group therapy:

"Stop being ashamed."

"Stand up and say what you think."

"You ought to be proud."

"The power to change this country is in your hands."

"You have the power."

"You have the power."

Yes, there is anger. But it is tightly managed. "It's raw energy, an energy I know could be channeled," Dean said. "It's similar in a patient relationship, helping them channel their energy into something better for them. "

Which, notably, has fed a river of campaign contributions. As of yesterday evening, Dean had raised $14.3 million, surpassing the $10.3 million President Bill Clinton raised in the third quarter of 1995.

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