Thursday, December 04, 2003

Does Move-On Ad Work?


Weeks of on-the-ground testing have shown that our "$87 Billion" TV ad successfully gets the truth out about President Bush and his policies. In West Virginia, where we ran the ad, there was an impressive 4% drop in support for Bush. In Ohio, where no ad ran, little changed. Even experts who have been in this field for years were blown away.

In the ad, we ask, "If there's money for Iraq, why isn't there money for America?" At a time when schools are being closed, prescription drugs are unaffordable for many Americans, and even police and emergency first responders don't have the funding they need, the message clearly hits home.

el - Question: is this drop clearly significant and might West Virginia voters have been paying more attention to Bush moves on steel imports?

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