White House Searching For Next Budget Busting Big Idea

President Bush's aides are considering a new lunar exploration program and other unifying national goals, including a campaign to promote longevity or fight childhood illness or hunger, as they sift ideas for a fresh agenda for the final year of his term, administration officials said yesterday.

Plans call for Bush to issue an ambitious new national vision for space travel by early next year, and officials said the initiative is likely to involve cooperation between NASA and the military.

The development of big ideas for Bush's 2004 agenda is being led by the president's senior adviser, Karl Rove, the officials said.

el - that's enough said on why isn't it? The Washington Post does add more including:

This official said Bush's closest aides are promoting big initiatives on the theory that they contribute to Bush's image as a decisive leader even if people disagree with some of the specifics. "Iraq was big. AIDS is big," the official said. "Big works. Big grabs attention."