GOP Has Outsourced It's Phone Bank
Indians are contributing handsomely to Bush's campaign funds while, until recently, there was a band of more than 100 dedicated call-center executives who were handling Bush's fundraising and vote-seeking campaign for the Republican Party from the outsourcing hubs of Noida and Gurgaon, which adjoin the national capital Delhi.
While the Internet provides fertile ground for spoofs on Bush's job being outsourced to India, his task is certainly being made a lot easier by Indians. Until recently, HCL eServe, the business process outsourcing (BPO) arm of Shiv Nadar-promoted HCL Technologies, handled Bush's nationwide fundraising campaign over the telephone.
HCL has been very reluctant to provide information about the project, but now that it is over it is more forthcoming, though strictly off the record. According to reports, for 14 months between May 16, 2002, and July 22, 2003, HCL eServe had more than 100 agents working in seven teams soliciting financial contributions for the Republican Party. A report that appeared in the Hindustan Times this Sunday says the task was to mobilize support for President Bush and solicit political contributions ranging between US$5 and $3,000 from legions of registered Republican voters. The report further adds that the voters' database was provided by the Republican National Committee (RNC), the party's premier political organization. The contract for running the campaigns was originally awarded by RNC to Washington-based Capital Communications Group, which provides consulting services to government and private clients for cultural and political networking. For cost and efficiency gains, the company outsourced the work to HCL Technologies, which in turn sent it offshore.
Nobody from HCL BPO Services is willing to go on record to talk about the deal, but sources in the company told Asia Times Online that such a project was under way for a long time, with more than 10 million registered Republican voters contacted for pledging funds. Estimates put the extent of funds pledged due to efforts from India at more than $10 million, with the retrieval of the money being followed up by the RNC. According to the sources, the calling process involved a high degree of automation in order to limit human intervention, with voice recording and recognition technology. In this way the US respondents would not have any idea where the calls were coming from, with foreign-accented instead of Indian voices being used.
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