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Thursday, May 13, 2004
Bush Ads more negative in Spanish
Where they normally receive less media scrutiny.
The education message changed in translation, with the spicier Spanish version -- airing in Florida, Arizona, Nevada and New Mexico -- skewering Bush's Democratic opponent.
"John Kerry praised the president's reforms. Even voted for them," it says. "But now, under pressure from education unions, Kerry has changed his mind. Kerry's new plan: less accountability to parents."
A 60-second radio version concludes: "John Kerry, ¿No podemos confiar en tu palabra?" -- meaning "Can your word be trusted?"
Kerry voted for the president's 2001 education reform law but has sharply criticized Bush's handling of it, saying he has shortchanged it and is proposing $9.4 billion less than the maximum authorized by Congress. The Bush campaign counters that education spending has risen 49 percent during the president's term.
While the ad says that "Kerry cambia de opinión" -- changed his mind -- Bush aides provided no evidence for the charge that he bowed to "pressure from education unions," other than an editorial in New Hampshire's conservative Manchester Union Leader.
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